Top 5 Sports Apps in the UK in Q1 2024: Performance Insights

In Q1 2024, the top 5 sports apps in the United Kingdom demonstrated varied performance trends across downloads, revenue, and active users. Here’s a detailed look at how these apps fared on a unified platform, with data sourced from Sensor Tower.

bet365 - Sports Betting saw its weekly downloads fluctuate, starting the quarter with around 25K and peaking at nearly 100K in mid-March. Active users for the app showed a general upward trend, climbing from approximately 210K at the start of January to a peak of about 278K in mid-March, before settling at around 211K by the end of the quarter.

DartCounter experienced a steady increase in revenue, starting at roughly $4.9K in the first week of January and reaching around $13.9K by the end of March. Weekly downloads for the app saw a decline over the quarter, starting at around 34.8K and dropping to approximately 23K. Active users, however, showed a positive trend, rising from about 19.7K in the first week to roughly 29.1K by the end of March.

BetMGM Sports Betting & Casino had a significant spike in weekly downloads in early March, reaching over 198K, compared to a more modest performance earlier in the quarter, with downloads around 7.5K in the first week of January. The app's active user data was not available for this period.

Paddy Power Sports Betting showed a notable increase in active users, starting at approximately 210K in early January and peaking at around 268K in mid-March. Weekly downloads for the app also saw a spike in early March, climbing to about 88K from a baseline of roughly 19.8K at the start of the quarter.

William Hill – Sports Betting had a similar trend, with weekly downloads peaking at over 102K in early March, compared to around 9K at the beginning of January. Active users for the app increased from approximately 118K in early January to a high of about 188K in early March, before declining to roughly 133K by the end of the quarter.

For more detailed insights and trends, visit Sensor Tower.